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Customer EnrichmentVIP DetectionSegmentationPersonalization

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VIP CUSTOMER DETECTED

Mia Torres

Lifestyle Influencer

Order #459801

Influence

12.4M Followers

$

Lifetime

$186.40

VIP CUSTOMER DETECTED

Sam Whitfield

Entrepreneur & Investor

Order #421244

Influence

9.5M Followers

$

Lifetime

$2,819.55

183

Other VIPs Detected

Last 30 days

47Musicians

↑+3

31Athletes

↑+1

28Actors

↑+2

77Executives

↑+3

RETAIL OPPORTUNITY DETECTED

Sarah Chen

•Walmart

Senior Buyer, Health & Wellness

Order #4,291

Customer Since

Oct 2024

Total Orders

4

RETAIL OPPORTUNITY DETECTED

Marcus Williams

•Nike

VP Marketing, North America

Order #3,847

Customer Since

Aug 2024

Total Orders

7

153

Other Executives Found

Last 30 days

+ 19 other Fortune 500 companies

PURCHASE BEHAVIOR

3.2x higher

$3,245 LTV

ORDERS/YEAR$1M+ Home:

→ 4.8

Avg:1.8

AVG ORDER VALUE$1M+ Home:

→ $287

Avg:$72

CUSTOMER PROFILE

Avg Age

54

Top Occupations

Executives, Physicians, Attorneys

Top Locations: CA, NY, FL

80,592

Total
Customers

Quick Stats:

•Top 15% by LTV ($1,245 avg)

•94% Match Rate

Export to:

Export Audience

The Wellness Enthusiast

The Wellness Enthusiast

70,011 Customers

9.1%

Customers

11.7%

Revenue

AOV

$152+2%

LTV$420

Repeat

63%

Revenue Index1.28x

The Ambitious Professional

The Ambitious Professional

100,059 Customers

22.4%

Customers

29.6%

Revenue

AOV

$97+11%

LTV$279

Repeat

68%

Revenue Index1.32x

Outperformers

The Ambitious Professional+32.1%

The Wellness Enthusiast+28.6%

The Executive Optimizer+5.4%

Underperformers

The Creative Catalyst-9.4%

The College Student-14.4%

528,730

Results

479 Pro Athletes

35,690 Amateur

16,704 College

475,857 Sports Fans

KEY INSIGHTS

Athletes over-index in 25-34 age range (+67% vs avg)

Higher property value than average

Cluster in major metro areas

Tech & healthcare professions dominate

Purchasing drop during season (-23%)

View Report Build Lookalike

ACTIVATED CAMPAIGNS

NFL Season Launch•71,891 customers

42% open rate → $24K revenue

Marathon Welcome Series•18,923 runners

Welcome flow: +234% LTV

College Athlete NIL Program

127 partnerships initiated

NEXT

NBA Playoff Campaign•44,827 fans

Launch Campaign

VIP CUSTOMER DETECTED

Mia Torres

Lifestyle Influencer

Order #459801

Influence

12.4M Followers

$

Lifetime

$186.40

VIP CUSTOMER DETECTED

Sam Whitfield

Entrepreneur & Investor

Order #421244

Influence

9.5M Followers

$

Lifetime

$2,819.55

183

Other VIPs Detected

Last 30 days

47Musicians

↑+3

31Athletes

↑+1

28Actors

↑+2

77Executives

↑+3

VIP CUSTOMER DETECTED

Mia Torres

Lifestyle Influencer

Order #459801

Influence

12.4M Followers

$

Lifetime

$186.40

VIP CUSTOMER DETECTED

Sam Whitfield

Entrepreneur & Investor

Order #421244

Influence

9.5M Followers

$

Lifetime

$2,819.55

183

Other VIPs Detected

Last 30 days

47Musicians

↑+3

31Athletes

↑+1

28Actors

↑+2

77Executives

↑+3

RETAIL OPPORTUNITY DETECTED

Sarah Chen

•Walmart

Senior Buyer, Health & Wellness

Order #4,291

Customer Since

Oct 2024

Total Orders

4

RETAIL OPPORTUNITY DETECTED

Marcus Williams

•Nike

VP Marketing, North America

Order #3,847

Customer Since

Aug 2024

Total Orders

7

153

Other Executives Found

Last 30 days

+ 19 other Fortune 500 companies

PURCHASE BEHAVIOR

3.2x higher

$3,245 LTV

ORDERS/YEAR$1M+ Home:

→ 4.8

Avg:1.8

AVG ORDER VALUE$1M+ Home:

→ $287

Avg:$72

CUSTOMER PROFILE

Avg Age

54

Top Occupations

Executives, Physicians, Attorneys

Top Locations: CA, NY, FL

80,592

Total
Customers

Quick Stats:

•Top 15% by LTV ($1,245 avg)

•94% Match Rate

Export to:

Export Audience

The Wellness Enthusiast

The Wellness Enthusiast

70,011 Customers

9.1%

Customers

11.7%

Revenue

AOV

$152+2%

LTV$420

Repeat

63%

Revenue Index1.28x

The Ambitious Professional

The Ambitious Professional

100,059 Customers

22.4%

Customers

29.6%

Revenue

AOV

$97+11%

LTV$279

Repeat

68%

Revenue Index1.32x

Outperformers

The Ambitious Professional+32.1%

The Wellness Enthusiast+28.6%

The Executive Optimizer+5.4%

Underperformers

The Creative Catalyst-9.4%

The College Student-14.4%

528,730

Results

479 Pro Athletes

35,690 Amateur

16,704 College

475,857 Sports Fans

KEY INSIGHTS

Athletes over-index in 25-34 age range (+67% vs avg)

Higher property value than average

Cluster in major metro areas

Tech & healthcare professions dominate

Purchasing drop during season (-23%)

View Report Build Lookalike

ACTIVATED CAMPAIGNS

NFL Season Launch•71,891 customers

42% open rate → $24K revenue

Marathon Welcome Series•18,923 runners

Welcome flow: +234% LTV

College Athlete NIL Program

127 partnerships initiated

NEXT

NBA Playoff Campaign•44,827 fans

Launch Campaign

VIP CUSTOMER DETECTED

Mia Torres

Lifestyle Influencer

Order #459801

Influence

12.4M Followers

$

Lifetime

$186.40

VIP CUSTOMER DETECTED

Sam Whitfield

Entrepreneur & Investor

Order #421244

Influence

9.5M Followers

$

Lifetime

$2,819.55

183

Other VIPs Detected

Last 30 days

47Musicians

↑+3

31Athletes

↑+1

28Actors

↑+2

77Executives

↑+3

Powering hundreds of the fastest growing brands:

From black box to glass box.

Their order tells you what they bought. OuterSignal shows you who they are.

Loading animation...

A PARADIGM SHIFT IN CUSTOMER INTELLIGENCE

How brands win with OuterSignal

Meta ripped away your customer data. OuterSignal gives it back with tools to identify VIP's, understand your customer base, and unlock precise personalization.

ORDER #340

ORDER #341

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VIP CUSTOMER ALERT

ORDER #366

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ORDER #371

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ORDER #373

Instant VIP Customer Detection

Your customer list is full of influencers, affiliates, and strategic partners. OuterSignal finds them instantly and alerts you the moment they buy.

Opportunity detected

0of your customers work at retailers you could sell into

SK
Sarah Kim • spent $142
Senior Buyer, Home
Target
ML
Marcus Lee • spent $96
Category Manager
Whole Foods
PS
Priya Shah • spent $218
VP, Merchandising
Nordstrom

+ 86 more across 24 retail chains

B2B Hiding in Your DTC

Expanding into retail? Raising capital? Looking for B2B leads? Your hottest leads are already shopping with you. OuterSignal finds them.

Personas + Deep Analytics

For the first time: analyze by age, occupation, property value, preferences, and dozens of attributes on every single customer.

Segmentation + Personalization

The precision targeting glory days are back. Export customer segments to Meta & your CRM. Target who they are, not just what they bought.

Loved by the Leaders

See what real customers and industry experts are saying about OuterSignal.

Cody Plofker

@codyplof·Follow

Outersignal is definitely my favorite software right now. We've spent a lot of time trying to build personas; and this is the best persona tool I've seen. Huge implications across the funnel.

8:55 PM · Jan 20, 2026

Kyle Bergman

Kyle Bergman

Inventor of Swoveralls

OuterSignal is very cool. Sometimes I feel compelled to share a tool that feels like magic, and I haven’t stopped sharing this with operators I speak to often. If you’re an ecomm operator/marketer: you need to watch this so you’re aware of what jedi-level VIP detection can look like. If you’re anyone else: I think it’d be helpful for you to see what types of innovative tools brands you are buying from are using to enrich their messaging.

Connor Rolain

@connorrolain·Follow

lol @getoutersignal is so wild. we've been installed for about a month now and so far have found these folks buying organically from us: - a massive HGTV reality star - hundreds of social media chefs - an international olympic athlete - charle's barkely's wife - hundreds of CEOs and executives - new customer personas we weren't previously aware of so powerful.

3:15 PM · Dec 19, 2025

Read 16 replies

Nik Sharma

@mrsharma·Follow

Replying to @connorrolain and @getoutersignal

for another brand of mine, we found A-list celeb managers purchasing and will now use it to light up a wild campaign

5:19 PM · Dec 21, 2025

Sarah Carusona

@sarah_carusona·Follow

Replying to @emmagmay and @getoutersignal

I'm not usually a fan of SAAS tools for DTC as they are usually over-priced and they under-deliver value. Outersignal is the real deal.

8:23 PM · Oct 14, 2025

Sahil Bloom

@SahilBloom·Follow

Replying to @connorrolain and @getoutersignal

This humble writer is also a huge fan of Hexclad (and Outersignal).

7:34 AM · Dec 22, 2025

William Hicks

@w_c_hicks·Follow

We got a Kim K insta story thanks to @getoutersignal

Tweet media

11:15 PM · Dec 19, 2025

Oren John

@orenmeetsworld·Follow

Replying to @connorrolain and @getoutersignal

5:20 PM · Dec 19, 2025

Troy Osinoff 🕺

Troy Osinoff 🕺

Replying to @connorrolain and @getoutersignal

been recommending it to all my clients it's a massive unlock

4:32 PM · Dec 22, 2025

Ashwinn

@Shwinnabego·Follow

outersignal is the only shopify saas i am happy i pay for

10:35 AM · Jan 22, 2026

Nick Shackelford 🦾

Nick Shackelford 🦾

@iamshackelford·Follow

Replying to @connorrolain and @getoutersignal

This gave wild insight into a few investors we found. We started building specific cohorts off it too.

9:46 PM · Nov 18, 2025

Kevin Lavelle

Kevin Lavelle

Transforming overnight care for underserved families

To all my ecommerce colleagues, I want to give a huge endorsement to one of the most powerful tools I’ve encountered in the space: OuterSignal. I’ve been using OuterSignal, and it has truly been a game changer. I genuinely believe every consumer company should be utilizing this tool. Many of my smartest operator friends are already using this tool, and I think it’s essential for every brand’s toolkit. No affiliation here—just a genuine appreciation for the tool and a desire for my brilliant friends and builders to benefit from it.

Josh Durham🔋 Influencer Marketing

Josh Durham🔋 Influencer Marketing

@JoshJDurham·Follow

Replying to @connorrolain and @getoutersignal

i just found out about outer signal yesterday, it's INSANE

4:21 PM · Nov 19, 2025

Dave Stickland

@dave_stickland·Follow

Installed Outersignal on the Shopify site. Everyone who's shared of course has called out the features of finding VIPS who've bought from your brand. But I want to call out how amazing the persona's report is. Really great breakdown of who your actual customer is. Big value.

5:11 PM · Feb 4, 2026

Adam Wilbanks

@Adam_Wilbanks·Follow

By far the most impressive software Ive used for Shopify is OuterSignal. It gives you a detailed breakdown of each customer and alerts you if any influential people buy from you. We found a ton of huge influential people that we're now sending packages to. It's a must have in your software stack.

6:50 PM · Aug 4, 2025

KevinSimo

@KevinSimo123·Follow

Replying to @connorrolain and @getoutersignal

We've also made custom audiences out of cohorts and they've worked across the funnel

5:47 PM · Dec 19, 2025

Olivia Abrams

Olivia Abrams

Co-Founder & CEO - TiCK MiTT

Consider this my love letter to OuterSignal. I tell every founder I know about it because it has genuinely changed the way I run our business. Yes, it gives us clean data and customer insight, but it also makes me feel more connected to the humans behind our orders. I can see patterns we missed before, who’s gifting TiCK MiTT, who buys often, and who might need a handwritten thank you note. It’s rare to find a tool that improves both the analytical side of your business and the relational one. OuterSignal did that for us. Every founder needs a dashboard, but even more, every founder needs visibility into the humans behind the data.

Eli Weiss

@eliweisss·Follow

I've been deep in retention for years, and I'm rarely impressed by SaaS tools. But @getoutersignal might be the wildest platform I've seen in ecom. You can see what customers do for a living, home value ranges, interests, etc. The depth of the data is kind of insane?? Guess not shocked as to how they picked up so many incredible customers this quickly. Bravo, @noahsfriedman and team, such a cool idea.

9:03 AM · Jan 8, 2026

Conor Itaya

Conor Itaya

Founder & CEO of Contara: The Retention-Driven Conversion Agency

We’ve been testing a new platform that’s a game-changer for understanding who’s actually buying from you. It’s called OuterSignal.

Dylan Ander | CRO & SplitTesting

Dylan Ander | CRO & SplitTesting

@DylanAnder·Follow

Replying to @connorrolain and @getoutersignal

It's a legendary software

4:40 PM · Dec 22, 2025

Dov Quint

@DGQuint·Follow

Hey Pauly - we generate personas in OuterSignal and then allow you to easily tag those customers with their assigned persona in Klaviyo, Shopify, etc.

4:09 PM · Jan 22, 2026

Alexa Kilroy

@AlexaKilroy·Follow

I think I just found one of the most powerful ecom tools to hit the market in years. Basically every ecomm brand has celebrities, influencers, investors, and other cool/influential people that organically buy their product. But unless they spend hours sifting through Shopify (or happen to notice somehow), they have no clue these people have purchased. OuterSignal was designed to identify “influential” buyers so brands can action on relationship-building with organic customers, rather than cold-sourcing folks like influencer partners, for example. The time to value with this type of tool is unparalleled, IMO. Only 3 steps. 1. Integrate w/ your ecomm platform. 2. Tell OuterSignal what characteristics you want flagged as a buyer worth highlighting, and they call out those buyers for you. 3. Check out fully enriched profiles on each of these “influential” buyers. (Works w/ historical & new transactions after you set up). But the reason I’m especially bullish on OuterSignal is because they quickly realized the potential for these enriched profiles aside from just VIP buyers. Read more

11:18 AM · Aug 27, 2025

Read 33 replies

Elliot Kovac

@elliotkovac28·Follow

Went into the OuterSignal Shopify app dashboard for the first time ever for a client that’s using it Such a cool product So much value in learning about the customer personas of your buyers in that much detail with specific customer examples

10:28 AM · Mar 9, 2026

Dana Peters

@DanaPeters0321·Follow

If you’re an ecom brand not using outersignal, start. You will have robust customer profiles for every single customer. You’ll know more about them than they know about themselves. DM me, I’ll intro you. No, i’m not being compensated for it.

1:27 PM · Aug 22, 2025

Cody Plofker

@codyplof·Follow

Outersignal is definitely my favorite software right now. We've spent a lot of time trying to build personas; and this is the best persona tool I've seen. Huge implications across the funnel.

8:55 PM · Jan 20, 2026

Kyle Bergman

Kyle Bergman

Inventor of Swoveralls

OuterSignal is very cool. Sometimes I feel compelled to share a tool that feels like magic, and I haven’t stopped sharing this with operators I speak to often. If you’re an ecomm operator/marketer: you need to watch this so you’re aware of what jedi-level VIP detection can look like. If you’re anyone else: I think it’d be helpful for you to see what types of innovative tools brands you are buying from are using to enrich their messaging.

Connor Rolain

@connorrolain·Follow

lol @getoutersignal is so wild. we've been installed for about a month now and so far have found these folks buying organically from us: - a massive HGTV reality star - hundreds of social media chefs - an international olympic athlete - charle's barkely's wife - hundreds of CEOs and executives - new customer personas we weren't previously aware of so powerful.

3:15 PM · Dec 19, 2025

Read 16 replies

Nik Sharma

@mrsharma·Follow

Replying to @connorrolain and @getoutersignal

for another brand of mine, we found A-list celeb managers purchasing and will now use it to light up a wild campaign

5:19 PM · Dec 21, 2025

Sarah Carusona

@sarah_carusona·Follow

Replying to @emmagmay and @getoutersignal

I'm not usually a fan of SAAS tools for DTC as they are usually over-priced and they under-deliver value. Outersignal is the real deal.

8:23 PM · Oct 14, 2025

Sahil Bloom

@SahilBloom·Follow

Replying to @connorrolain and @getoutersignal

This humble writer is also a huge fan of Hexclad (and Outersignal).

7:34 AM · Dec 22, 2025

William Hicks

@w_c_hicks·Follow

We got a Kim K insta story thanks to @getoutersignal

Tweet media

11:15 PM · Dec 19, 2025

Oren John

@orenmeetsworld·Follow

Replying to @connorrolain and @getoutersignal

5:20 PM · Dec 19, 2025

Troy Osinoff 🕺

Troy Osinoff 🕺

Replying to @connorrolain and @getoutersignal

been recommending it to all my clients it's a massive unlock

4:32 PM · Dec 22, 2025

Ashwinn

@Shwinnabego·Follow

outersignal is the only shopify saas i am happy i pay for

10:35 AM · Jan 22, 2026

Nick Shackelford 🦾

Nick Shackelford 🦾

@iamshackelford·Follow

Replying to @connorrolain and @getoutersignal

This gave wild insight into a few investors we found. We started building specific cohorts off it too.

9:46 PM · Nov 18, 2025

Kevin Lavelle

Kevin Lavelle

Transforming overnight care for underserved families

To all my ecommerce colleagues, I want to give a huge endorsement to one of the most powerful tools I’ve encountered in the space: OuterSignal. I’ve been using OuterSignal, and it has truly been a game changer. I genuinely believe every consumer company should be utilizing this tool. Many of my smartest operator friends are already using this tool, and I think it’s essential for every brand’s toolkit. No affiliation here—just a genuine appreciation for the tool and a desire for my brilliant friends and builders to benefit from it.

Josh Durham🔋 Influencer Marketing

Josh Durham🔋 Influencer Marketing

@JoshJDurham·Follow

Replying to @connorrolain and @getoutersignal

i just found out about outer signal yesterday, it's INSANE

4:21 PM · Nov 19, 2025

Dave Stickland

@dave_stickland·Follow

Installed Outersignal on the Shopify site. Everyone who's shared of course has called out the features of finding VIPS who've bought from your brand. But I want to call out how amazing the persona's report is. Really great breakdown of who your actual customer is. Big value.

5:11 PM · Feb 4, 2026

Adam Wilbanks

@Adam_Wilbanks·Follow

By far the most impressive software Ive used for Shopify is OuterSignal. It gives you a detailed breakdown of each customer and alerts you if any influential people buy from you. We found a ton of huge influential people that we're now sending packages to. It's a must have in your software stack.

6:50 PM · Aug 4, 2025

KevinSimo

@KevinSimo123·Follow

Replying to @connorrolain and @getoutersignal

We've also made custom audiences out of cohorts and they've worked across the funnel

5:47 PM · Dec 19, 2025

Olivia Abrams

Olivia Abrams

Co-Founder & CEO - TiCK MiTT

Consider this my love letter to OuterSignal. I tell every founder I know about it because it has genuinely changed the way I run our business. Yes, it gives us clean data and customer insight, but it also makes me feel more connected to the humans behind our orders. I can see patterns we missed before, who’s gifting TiCK MiTT, who buys often, and who might need a handwritten thank you note. It’s rare to find a tool that improves both the analytical side of your business and the relational one. OuterSignal did that for us. Every founder needs a dashboard, but even more, every founder needs visibility into the humans behind the data.

Eli Weiss

@eliweisss·Follow

I've been deep in retention for years, and I'm rarely impressed by SaaS tools. But @getoutersignal might be the wildest platform I've seen in ecom. You can see what customers do for a living, home value ranges, interests, etc. The depth of the data is kind of insane?? Guess not shocked as to how they picked up so many incredible customers this quickly. Bravo, @noahsfriedman and team, such a cool idea.

9:03 AM · Jan 8, 2026

Conor Itaya

Conor Itaya

Founder & CEO of Contara: The Retention-Driven Conversion Agency

We’ve been testing a new platform that’s a game-changer for understanding who’s actually buying from you. It’s called OuterSignal.

Dylan Ander | CRO & SplitTesting

Dylan Ander | CRO & SplitTesting

@DylanAnder·Follow

Replying to @connorrolain and @getoutersignal

It's a legendary software

4:40 PM · Dec 22, 2025

Dov Quint

@DGQuint·Follow

Hey Pauly - we generate personas in OuterSignal and then allow you to easily tag those customers with their assigned persona in Klaviyo, Shopify, etc.

4:09 PM · Jan 22, 2026

Alexa Kilroy

@AlexaKilroy·Follow

I think I just found one of the most powerful ecom tools to hit the market in years. Basically every ecomm brand has celebrities, influencers, investors, and other cool/influential people that organically buy their product. But unless they spend hours sifting through Shopify (or happen to notice somehow), they have no clue these people have purchased. OuterSignal was designed to identify “influential” buyers so brands can action on relationship-building with organic customers, rather than cold-sourcing folks like influencer partners, for example. The time to value with this type of tool is unparalleled, IMO. Only 3 steps. 1. Integrate w/ your ecomm platform. 2. Tell OuterSignal what characteristics you want flagged as a buyer worth highlighting, and they call out those buyers for you. 3. Check out fully enriched profiles on each of these “influential” buyers. (Works w/ historical & new transactions after you set up). But the reason I’m especially bullish on OuterSignal is because they quickly realized the potential for these enriched profiles aside from just VIP buyers. Read more

11:18 AM · Aug 27, 2025

Read 33 replies

Elliot Kovac

@elliotkovac28·Follow

Went into the OuterSignal Shopify app dashboard for the first time ever for a client that’s using it Such a cool product So much value in learning about the customer personas of your buyers in that much detail with specific customer examples

10:28 AM · Mar 9, 2026

Dana Peters

@DanaPeters0321·Follow

If you’re an ecom brand not using outersignal, start. You will have robust customer profiles for every single customer. You’ll know more about them than they know about themselves. DM me, I’ll intro you. No, i’m not being compensated for it.

1:27 PM · Aug 22, 2025

We play nice with every platform.

OuterSignal is built to integrate and supercharge your entire stack.

Explore how OuterSignal works with your stack.

Case Studies

Proof on paper.

See how brands turn OuterSignal intelligence into measurable growth.

ROAS on direct mail

20x ROAS on direct mail. We told them which execs were already buying.

Direct MailPostPilot

Read case study

Same list. Four persona emails. +47% over the control.

KlaviyoPersonas

Read case study

Organic Insta story

Week one, we found Kim Kardashian in their order data. They sent a box. She posted.

VIP DetectionInfluencer

Read case study

Sales vs. average audience

Every Meta audience Jolie had. Ours outperformed all of them.

Meta AdsLookalikes

Read case study

See all case studies

Founder Stories

Hear it from the founders.

How brands are using OuterSignal to uncover their best customers.

Finding VIPs hiding in the order data

Every time a celebrity, influencer, or founder buys from my store, I get a Slack message with all their details — and turn that order into a partnership, a brand moment, even a podcast guest.

Mark Mastrandrea

Co-Founder, Ikonick

From influencer hunting to real personas

This is a great tool for hunting down influencers to represent your brand or make your UGC content — they probably already have them in their customers.

Oren John

@orenmeetsworld

Personas we use for everything

This is my current favorite app and software we use. We've spent a lot of time trying to build personas and this is the best I have ever seen.

Connor Rolain & Cody Plofker

Marketing Operators

OuterSignal exceeded all expectations and paid for itself the day we installed it. A buyer at the largest retailer in the world placed an order on our site using her personal email. OuterSignal identified and flagged it and we got a meeting. Highly recommend it to all Shopify merchants - its a no brainer.

Dan McCormick

Dan McCormick

Founder, Create

OuterSignal gave us something we couldn't find anywhere else — precise, actionable clarity about who our customers really are. From uncovering hidden influencers and potential investors to shaping high-impact personas, it transformed how we target, segment, and speak to our audience. For any brand serious about strategic growth, this platform is the unlock.

Brian Keller

Brian Keller

Founder, Rorra

We thought we knew who our customer was, but OuterSignal showed us a much fuller picture of the real people buying from us. That changes how we think about everything, from the creators we partner with to how we talk to our community.

Cody Plofker

Cody Plofker

CEO, Jones Road Beauty

OuterSignal has fundamentally changed the way we understand, identify, and engage with our customers. They’ve unlocked a level of ongoing personalization and customer intelligence we simply couldn’t have achieved on our own. Most importantly, their founders and team have been incredible partners. They are thoughtful, responsive, and genuinely invested in our business. They truly feel like an extension of our team.

Natalie Shaddick

SVP of Marketing, Mizzen+Main

OuterSignal helps us better understand our customers and what brings them to Everyday Dose, whether it’s staying focused through a demanding shift or keeping up with a busy day. That understanding helps us create a more thoughtful, personal experience that reflects their everyday needs.

Kyle Thibaut

CEO, Everyday Dose

Pricing

Pick your plan.

Starter

Stores with <1,000 orders /month

$49/MONTH

+3¢ /UNIQUE CUSTOMER*

Real-time order search
Live notifications (Slack, e-mail)
Customer Persona Clusters
Full Demographic Data
One Integration
One Automated Playbook
Custom API Access
Historical Search (past orders)
Personalized Signal Tuning

START FREE TRIAL

MOST POPULAR

Pro

Stores with <30,000 orders /month

$199/MONTH

+3¢ /UNIQUE CUSTOMER*

Real-time order search
Live notifications (Slack, e-mail)
Customer Persona Clusters
Full Demographic Data
Unlimited Integrations
Unlimited Automated Playbooks
Custom API Access
Historical Search (past orders)
Personalized Signal Tuning
Persona Analytics Access
White-Glove Onboarding
Dedicated Success Manager

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Enterprise

30,000+ orders/month

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White-glove onboarding and implementation

Real-time order search
Live notifications (Slack, e-mail)
Customer Persona Clusters
Full Demographic Data
Unlimited Integrations
Unlimited Automated Playbooks
Custom API Access
Historical Search (past orders)
Personalized Signal Tuning
White-Glove Onboarding
Persona Analytics Access
Dedicated Success Manager

*You only ever pay once to process a customer. When your returning customer orders, there is no charge. For example you receive 10,000 orders/month, and 40% are returning customers, the remaining 60% (6,000 new searches) are processed ($180/month).

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We’ll show you exactly which VIPs, influencers, and high‑value personas are hiding in your customer base — using your real data.

Live walkthrough with your own data

See real customer enrichment results

Custom integration plan for your stack